She was launching a brand new footwear collection for Spanish brand Xti.
But Irina Shayk inadvertently ensured no-one was looking at the shoes in question as she paraded her incredible figure in a series of barely-there bikinis.
Despite the focus of her sexy promotional shoot supposedly being on her feet, the Russian supermodel made sure all eyes were on her envy-inducing body as she posed up a storm in a selection of skimpy swimwear.
Looking utterly showstopping, the 27-year-old beauty flaunted her washboard abs and perfectly toned limbs in a number of sultry poses as she positively smouldered into the camera.
Letting her trim and tanned physique do the talking, the brunette bombshell proved her footballer boyfriend, Cristiano Ronaldo, is certainly one very lucky man indeed.
But the Real Madrid striker will no doubt have suffered from a minor attack of the green-eyed monster after seeing his leading lady cuddle up to Cuban male model Juan Betancourt in the Xti shoot.
In one somewhat provocative shot, Irina straddled the hunk as he nuzzled his face into her thigh, while in another he stared longingly into her green eyes as she arched her perfect body into his back.
Although for the majority of the shoot, the stunning starlet was wearing just sexy swimwear, she made an effort to cover up a little with the addition of a plunging aqua dress as she showed off a pretty pink handbag from the Xti collection.
Irina is certainly no stranger to flaunting her incredible figure in barely-there bikinis and lingerie, and has previously posed topless on the cover of Esquire magazine.
But although she is more than comfortable with stripping off, she has previously said baring all would be a step too far.
Speaking to Esquire, she said: 'I would never do Playboy. Yes, I am a lingerie model, but I have class. Playboy offered me so much money last year. I was like: "No. Way."
'Alright Naomi Campbell and Claudia Schiffer did it. But they did it at the end of their career and it was classy. I think of myself as a cover girl. But I would never do some kind of cheesy magazine.'
Despite the supermodel now being the envy of women all over the world thanks to her stunning looks and incredible figure, she admitted she was picked on for her dark complexion in her younger years.
She said: 'I love high heels from the age of 10! Short skirts and then high heels. My classmates used to make fun of me. Like, "Ooh, she’s so skinny and she’s wearing high heels".
'But I just wore what I like and I didn’t care about people’s opinions, the same as I don’t care now. Boys never liked me at school. They made fun of me ‘cos I had dark skin.'
Irina met Portuguese footballer Ronaldo when they modelled together for the Armani Exchange campaigns back in 2010, and the couple have been an item ever since.
But Irina Shayk inadvertently ensured no-one was looking at the shoes in question as she paraded her incredible figure in a series of barely-there bikinis.
Despite the focus of her sexy promotional shoot supposedly being on her feet, the Russian supermodel made sure all eyes were on her envy-inducing body as she posed up a storm in a selection of skimpy swimwear.
That's a funny way to promote shoes! Irina Shayk ensured all eyes were on her incredible bikini body as she posed up a storm in a series of sexy bikinis in a promotional shoot for Xti footwear
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But the Real Madrid striker will no doubt have suffered from a minor attack of the green-eyed monster after seeing his leading lady cuddle up to Cuban male model Juan Betancourt in the Xti shoot.
All eyes on her: Although the Russian model was supposed to be showing off the Spanish footwear company's shoes, her envy-inducing figure was the centre of attention
Sultry: The 27-year-old beauty showed off her wasboard abs and toned limbs in the sexy shoot
And relax: The brunette bombshell reclined on the floor as she posed up a storm in a skimpy black swimsuit
Although for the majority of the shoot, the stunning starlet was wearing just sexy swimwear, she made an effort to cover up a little with the addition of a plunging aqua dress as she showed off a pretty pink handbag from the Xti collection.
Irina is certainly no stranger to flaunting her incredible figure in barely-there bikinis and lingerie, and has previously posed topless on the cover of Esquire magazine.
What would Ronaldo say? Irina cosied up to hunky male model Juan Betancourt in the Xti shoot
Pretty in pink: The brunette beauty showed off her killer tan in a pink and white polka dot bikini
Bombshell: Irina has been dating footballer Cristiano Ronaldo since 2010
Little Miss Sunshine: The star looked fun and flirty in a yellow string bikini
Speaking to Esquire, she said: 'I would never do Playboy. Yes, I am a lingerie model, but I have class. Playboy offered me so much money last year. I was like: "No. Way."
'Alright Naomi Campbell and Claudia Schiffer did it. But they did it at the end of their career and it was classy. I think of myself as a cover girl. But I would never do some kind of cheesy magazine.'
Seductive: Irina straddled Cuban hunk Betancourt as he nuzzled into her leg in one shot
Stunning in sequins: The Russian model positively smouldered into the camera as she showed off her fantastic figure in a metallic bikini
Frill seeker! Irina teamed her burgundy bikini with emerald green wedge heels as she posed up a storm in the revealing shoot
She said: 'I love high heels from the age of 10! Short skirts and then high heels. My classmates used to make fun of me. Like, "Ooh, she’s so skinny and she’s wearing high heels".
Good-looking couple: The pair made for an extremely attractive couple as they worked their magic in front of the camera
Irina met Portuguese footballer Ronaldo when they modelled together for the Armani Exchange campaigns back in 2010, and the couple have been an item ever since.
All white on the night: The supermodel wrapped up in a sheer cover-up as she showed off a pair of grey studded heels
Aqua dream: Irina covered up in a turquoise dress as she showcased a pink handbag
Smouldering: The 27-year-old beauty looked incredible as she showed off her toned physique in a yellow bow-detail bikini